who are the stakeholders of easyjet

This website uses cookies to improve your experience while you navigate through the website. Strategic management By introducing the no-nonsense theory to the European market after its deregulation in 1992 easyJet did prove power by increasing the size of the low-cost market and winning passengers from prominent traditional airlines, Premium Butterworths Company Law Handbook K. Walmsley. Easyjet PLC is a United Kingdom-based holding company engaged in providing flights and package holidays, principally in Europe. For example, a stakeholder can be the owner or even the shareholder. Southwest Airlines Stakeholders are individuals (or groups) that can either impact the success and execution or are impacted by a product. The airline's loyalty programme is called Flight Club. Stakeholder analysis Stock, A stakeholder is any individual or group who can affect or is affected by the actions decisions policies practices or goals of the organisation (Freeman 1984 25). Executive Summary 1 Britain S0263-2373 (98)00059-0 0263-2373/99 $19.00 0.00 Case Study easyJet's $500 Million Gamble DON SULL London Business School and Commentators Constantinos Markides Walter Kuemmerle Luis Cabral. 3.7.1 Management 11 L) would need to merge or be taken over as the industry consolidates in the wake of the COVID-19 pandemic. Environmental impacts 9 342. Starting from this awareness easyjet become one of Europes first low cost airlines by adopting : [66][67], Since November 2019, easyJet has offset the carbon emissions from all of its flights using carbon offsetting projects that meet either the Gold Standard or Verified Carbon Standard (VCS) accreditation. Interpersonal relationship, EasyJet has a unique geographical location because it was born in England. EasyJet had a permanent base at London Southend Airport before the first Covid-19 lockdown . Haji-Ioannou's reply was: "The Internet is for nerds, it will never make money for my business!" In addition, Marketing Analysis of easyJet Solved Question 1 Identify the key stakeholders of EasyJet - Chegg EasyJet operates 580 routes around all of Europe and 104 between Europe and airports in northern Africa. 3.5.3 Customer support service 10 Brand management, Despite an increase in operating costs in 2010 Easyjet has achieved a remarkable performance compare to 2009. For other uses, see, Frequent flyer, business travel and loyalty products, Passengers = Earned seats flown, including "no-shows" (empty paid seats), promotional seats and those provided to staff for business travel, for both EasyJet UK and, Airbus Orders and Deliveries (XLS), accessed via, Last edited on 25 February 2023, at 20:51, United Kingdom Advertising Standards Authority, "Risky business: Why the unpronounceable will achieve the improbable in Britain", "ITV commissions ground-breaking documentary following easyJet's rookie pilots from ITN Productions", "EasyJet grounds entire fleet of planes due to virus", "EasyJet confirms axing of three UK bases", "Ryanair and Easyjet: The history of the peanut airlines", "EasyJet at 20: the low-cost airline, then and now", "Challenges on the horizon as easyJet turns 20", "FL Group's sale of EasyJet holding puts an end to months of takeover speculation", "CFO Chris Kennedy Pilots EasyJet, Lands on FTSE 100 CFO Insight", "Circular regarding proposed acquisition of Go", "From Bland to orange: GB Airways acquisition will make easyJet #1 at Gatwick", "EasyJet plc agrees to acquire GB Airways Limited", "Regulator clears easyJet's GB Airways acquisition", "EasyJet to become North West's largest airline", "EasyJet to set up Austrian HQ to operate EU flights after Brexit", "easyJet clinches parts of Air Berlin for German expansion", "EasyJet Grounds Entire Fleet, Furloughs Crew After Finishing Rescue Flights", "Transport secretary promised EasyJet not to levy green taxes | Business", "EasyJet to resume flights across most European routes by August", "Sir Stelios fails in his bid to get the board sacked at easyJet", "EasyJet reveals cyber-attack exposed 9m customers' details", "EasyJet rejects takeover approach from rival Wizz Air", "After 26 Years, Sir Stelios Loses Control of EasyJet", "A History of easyJet - from 2 routes to European giant", "EasyJet will soon be bigger than Ryanair", "EasyJet to launch allocated seats on all flights", "EasyJet raises further 600m as Covid-19 disruption continues", "EasyJet scales back flying capacity due to lockdowns", "EasyJet slumps to first annual loss amid pandemic", "New headquarters for EasyJet at London Luton Airport", "EasyJet unveils low-emission 'EcoJet' aircraft", "Can easyJet short circuit electric airliner flight? The Haji-Ioannous have sold 76.3 million nil paid rights at 1.65, a 15 per cent discount to the closing price of the rights on Thursday, said the source. Since its launch the site had taken more than 800000 bookings by March 2000. Airline Due to this seating arrangement, to satisfy safety requirements the airline's Airbus A319 aircraft have two pairs of overwing exits, instead of the standard one-pair configuration found on most Airbus A319 aircraft. Introduction What we do. What are various methods available for deploying a Windows application? EasyJet derives the most from the perceived quality. What Is a Stakeholder? Definitions, Types & Examples - ProjectManager Case Study easyJets $500 Million Gamble Having objectives in a business is very important because it brings goals that the business needs to reach and also allows the company to be united. [54], EasyJet's head office is Hangar 89 (H89), a building located on the grounds of London Luton Airport in Luton, Bedfordshire; the hangar is located 150 metres (490ft) from EasyLand, the previous headquarters of the airline. The two strategic choices offered include 1) expanding into new market segments and 2) modernization of brand image. London Gatwick Airport Internal stakeholders are people who are on the inside of the business that already serve the organisation these include staff managers board members etc. Recognising a vacant niche in the market, Stelios decided to examine the prospects for launching his airline, having secured a commitment of a 5 million ($7.7 million) loan from his father. Who are EasyJet stakeholders? However, you may visit "Cookie Settings" to provide a controlled consent. EasyJet Plus is an annual subscription product targeted at frequent flyers,[120] both business and leisure. These are stakeholders who are directly affected by a project, such as employees. [18] While studying various business models in the industry, Stelios took a significant interest in the American operator Southwest Airlines, which had successfully adopted the practice of price elasticity to be competitive with traditionally cheaper buses and attract customers that wouldn't normally have considered air travel. Bennett. 3.7.2 Managing, Premium By September 2000 85% of total, Premium Marketing EasyGroup Holdings Ltd (the investment vehicle of the airline's founder, Greek-Cypriot businessman Stelios Haji-Ioannou, and his family) is the largest shareholder with a 15.269% stake (as of September 2021). Air France [48] One main difference EasyJet and Ryanair have from Southwest is they both fly a young fleet of aircraft. The airline modernised the building and painted it orange. When flights are cancelled, passengers are supposed to be reimbursed within one week. London Gatwick Airport Easyjet Plc PESTEL Analysis - Case48 I have found this less to be the case with easyJet, and most of the . Organization, Stakeholders Easyjet stakeholders Free Essays | Studymode EasyJet Marketing and Management in the Airline Industry Case Study Analysis discusses that This is a competitive world, mainly, for business as it has to face competition from its rival in its market industry while giving stiff competition to others. [16] This came after the company had flown 650 'rescue flights', taking 45,000 people back home. Stakeholder, principles followed by Easyjet can be emulated and how. Due to the research (EasyJet.com 2011) has noticed that over 600 routes across more than 30 countries have been functioned. Harrison claimed that the EcoJet, combined with other improvements in the industry, would enable a 50% reduction in greenhouse gas emissions within eight years. Stakeholder, Stakeholder Expectations access_time21 junio, 2022. person. Government guidance and assistance available to travel and tourism businesses. A shareholder, though, is someone who has invested in a corporation. Lets take a closer look at, Premium who are the stakeholders of easyjet - vmconsultoresrh.com PDF easyJet UK Limited Annual Report and Accounts For the year ended 30 [51], Since the start of the COVID-19 pandemic until August 2020, EasyJet raised over 2.4 billion in new finance. London Gatwick Airport. [36], On 28 October 2017, EasyJet announced it would lease 25 former Air Berlin A320 aircraft to operate across EasyJet Europe's network, under its European AOC. 3.1.4 Payment period 5 The company was founded by . for only $11.00 $9.35/page. [80], On 27 August 2020, the airline was sued by a woman over discriminatory concerns. What are three ways that railroads affected the economy? This Case Study details the rapid growth of easyJet which started operations in November 1995 from London's . Net profit also significantly increased by 60.8 % comparing to last year which is a healthy figure and mainly a result of improved total revenue figure and can result in any future investments in order to generate more profits. Ryanair [62] However, there has been few announcements on the project since then. The space saved by having smaller galleys allowed for the installation of 156 seats. (Coauthor(s): Premium Business Model Analysis According to the Project Management Institute, project stakeholders are defined as: "Individuals and organizations who are actively involved in the project, or whose interests may be positively or negatively affected as a result of project execution or successful project completion.". Background 3 Table of Contents 3.1.5 Credit terms 5 US Airways. Easyjet stakeholders. This method is incorporated into a strategy map that will form the basis for the development of a . Alternatively, customers can book accommodation separately at the EasyJetHotels website. "Stakeholders of easyjet" Essays and Research Papers. Trade union Strategic management, EASYJET Management London Gatwick Airport, despite a significant increase in passenger taxes and economic instability around the world. EasyJet Plc SWOT & PESTLE Analysis | SWOT & PESTLE Southwest Airlines Other impacts 10 [43], On 30 September 2021, Stelios Haji-Ioannou and his family lost control of the company, after failing to take up the rights issue and being diluted: their stake was just 15.27% as of 30 September 2021. Easyjet stakeholders.Then evaluate the other options which will bring to the fray better returns. The figures used were not based on emissions produced by an EasyJet aircraft or emissions produced by the airline overall as the advertisement implied, and ASA declared that the airline had broken advertising rules. easyJet is a European airline that uses its cost advantage and favorable network positions in strong markets to deliver low fares and operational efficiency on point-to-point routes, while offering friendly service to customers. (2020) call for research investigating how specific stakeholders get unvalued during the pandemic. There are political factors like liberalization, Premium EasyGroup Holdings Ltd (the investment vehicle of the airlines founder, Greek-Cypriot businessman Stelios Haji-Ioannou, and his family) is the largest shareholder with a 15.269% stake (as of September 2021). [93] Citing diminishing demand on the route, EasyJet ceased all flights to Moscow in March 2016. Its people management strategy has contributed to customer loyalty which is another great strength of easyJet (easyJet, 2022). A person group or organization that has interest or concern in an organization. Technological impacts 8 [35], In July 2017, EasyJet announced it would open a new European headquarters in Austria to enable it to operate after Brexit. Kyoto Protocol [12] In 2014, the airline carried more than 65million passengers,[13] making it the second-largest budget airline in Europe by number of passengers carried, behind Ryanair. At the time, EasyJet stated that it intended to introduce electric aircraft into revenue service within 10 years. Thats why, for every single flight we operate, we offset all the carbon emissions from the fuel used, by supporting projects that protect against deforestation, plant trees or drive the uptake of renewable energy. It is more suitable for students and ordinary income people. . Start a SWOT and Porter's 5 Forces Analysis for the company; Make a list of the issues/problems you face. Airline 1.Introduction easyJet SWOT analysis - Is Sir Stelios strength, weakness - CAPA EasyJet was founded by Haji-Loannou in 1994. Thomas Reynaert, Managing Director, Airlines for Europe (A4E) [104], On 19 November 2019 EasyJet ordered an additional 12 A320neo, taking the total neo orders, including the A321neo, to 159. Strategic management Some 2,208 customers had their . History of the Internet, look of easyJet and will also discuss an analytic research that was made to demonstrate aspects of the history of the airline along with the marketing strategy and brand strategy used and implemented by the low-budget airline. How does EasyJet create value for the customer? Severe disruption hits airline, with a major factor being its reliance on capacity-constrained airports such as Gatwick . Carbon dioxide, organization. 1 minute read. Stakeholder The first aircraft, an Airbus A320, was re-registered as OE-IVA. It covers the main destinations of Europe offering around 27 different countries and main cities in, Premium This report will consist of an analysis of EasyJet's macro and micro marketing environment. At the time of the announcement, it was stated that the first flight was scheduled to occur sometime during 2015. They Include * Government in its role as guardian of the national economy * Government in its role as regulatory authority * Government in its role as shareholder * Shareholders of airline companies * Managements of airline . You'll get a detailed solution from a subject matter expert that helps you learn core concepts. 3.4 Place 8 3.7 People 11 Premium 1. 2.6.2.1 Employee protection laws (discrimination and health and safety) Easyjet Plc. Letter to shareholders from the Chairman of easyJet plc. Influences the aims and objectives of Tesco as they have a large say in the company so, Premium First choice brand and increasing customer loyalty. But opting out of some of these cookies may affect your browsing experience. [42], On 17 August 2020, EasyJet confirmed in a statement they would be closing three bases in the UK. 1. [118], Three distinct loyalty products are offered, tailored towards business and frequent flyers. Corporate Social Responsibility (SCR) Decisions should be made in a way that takes into account all stakeholders' interests. Low-cost carrier You also have the option to opt-out of these cookies. EasyJet Company: Strategic Capabilities | Free Essay Example The strengths weaknesses opportunities and threats known as SWOT analysis will also be illustrated along with the external environment better known as PEST analysis which consists of the political environmental social/cultural and technology factors of easyJet. Political and Legal impacts 5 March 3, 2023. Additionally its total revenue per seat grew by 5.1&capacity measured in seat flown. [81], Following the UK's referendum vote to leave the European Union, EasyJet announced a plan to establish an Air Operator Certificate (AOC) in another EU member state. The new airline is headquartered in Vienna and will allow EasyJet to continue operating flights across and within European countries after the UK leaves the EU. Solved Explore the key stakeholders of EasyJet and map in | Chegg.com An aerial view of SEN. It covers the main destinations of Europe offering around 27 different countries and main cities in, Premium Previously EasyJet had only operated from Berlin-Schnefeld Airport and Berlin-Tegel Airport, where EasyJet had taken over some of Air Berlin's old services. But its time that we took responsibility for the effect flying has on the environment. [79], In September 2013, a passenger who sent a tweet complaining about the airline after his flight was delayed said he was initially told he would not be allowed to board the aircraft because of the posting. [55], EasyJet's early marketing slogan was "making flying as affordable as a pair of jeans". BMAN72801 easyJet To simplify the process we suggest that you start by identifying groups that fall into one of four categories: organizational capital market product market and social. Easyjet and its rivals are not exception and have been communicating to their stakeholder mainly through their websites. and INTRODUCTION [28], On 25 October 2007, EasyJet purchased the entire share capital of GB Airways from the Bland Group. easyJet is one of the largest airlines in the world, with 308 aircraft, operating 927 routes across 34 countries and 153 airports. [10][27], In 2002, the airline opened its base at Gatwick Airport. Its owned by EasyJet Holding Limited whos CEO is Stelios Haji-Jannou. Easy Jet Marketing Environment Case Study Free Essay Example - PaperAp.com [113][114][115], EasyJet does not provide complimentary meals or drinks on its flights (except for some occasional charter flights operated by the airline). Within a year, over 50% of bookings were made using the website; by April 2004, the figure had reportedly jumped to 98%. safeway new westminster station parking; pluto conjunct prenatal solar eclipse; shandon hotel balance back [22], On 5 November 2000, EasyJet was floated on the London Stock Exchange. This ticket offers additional flexibility, including unlimited free date changes within a set period, free route changes, complimentary checked baggage (1x20kg), an increased carry-on baggage allowance, and a 7.50 on-board refreshment voucher. Stakeholder Shareholder The coating has already been used on US military aircraft and if successful EasyJet would apply the paint to its whole fleet. but lacking of traditional service. EasyJet Corporate Social Responsibility by Nicole Jeliazko - Prezi Designing the workspace to have a nice environment for the employees to work well in this will increase the efficiency of the company. [101] As part of the agreement, the airline will have purchase rights on a further 100 A320neo aircraft. PDF The Impacts of COVID-19 on Stakeholder Engagement for the SDGs [22] The specific color that EasyJet uses closely resembles that of the telecommunications corporation Orange and was a subject of dispute between the two companies in 2004 when easyGroup launched a mobile phone subsidiary, easyMobile. Sort By: Satisfactory Essays. [65], On 27 September 2017, EasyJet announced its partnership with an American start-up company Wright Electric with the purpose of developing and introducing a short-haul 120-seat all-electric airline. EasyJet company 1 EasyJet The UK alone is a 13bn market and has grown by 6% annually," according to a company spokesperson. McDonalds PLC is one of the largest fast food chains in the world with 32000 outlets in 117 countries. A Share holder is an investor who has exchanged equity in the business for the investment; owning shares of stock in a corporation. Easyjet Plc's mission statement is also realistic, which makes it able to achieve various set goals and targets. Low-cost carrier [18][20] Competitors responded to the emerging EasyJet in different ways; while BA was largely indifferent, KLM allegedly chose to respond with a predatory pricing strategy that led to an investigation by the European Union over unfair competitive practices. Once Haji-Ioannou saw the results, he changed his mind and an e-commerce website capable of offering real-time online booking went live in April 1998; this was the first such website for a low-cost carrier in Europe. Easyjet stakeholders.As fare is, low buyers bargaining power is poor, threats of substitute are low as market is saturated.